The digital marketing world is a vast land of opportunities as well as challenges. In this issue, we share our survival tips to address the challenges around data visualization, attribution, the growing pressures of tracking ad spend and ecommerce marketing.
We hope you find the content below helpful and enjoyable to read!
How Data Visualization Helps Digital Marketers Optimize Campaigns
Humans process visual data 60,000 times faster than text. Learn what kind of data visualizations are most helpful for marketers that need to review thousands of data points on their digital spend. Learn more.
Addressing the Increasing Pressures of Tracking Online Ad Spend
CMO's are being held accountable to make informed data-driven decisions more than ever before. Yet not enough of them have access to tools that helps them make these decisions. Learn how to address the increasing pressures of tracking online ad spend. Read the full article on The Drum.
4 Best Practices for Measuring Attribution
Accurately attributing the influence of key touchpoints on the winding road to a conversion is no easy feat. CAKE shares our top four essential practices marketers should follow when measuring attribution. Read more on Target Marketing
Ecommerce Tracking & Attribution: Minefields to Avoid
Tracking online campaigns tends to make ecommerce marketers feel as if they are walking through a minefield. We've outlined three of these minefields commonly encountered and provided solutions to prevent these mistakes from happening to you. Learn more.
Request More Information Learn more about CAKE's real-time tracking, attribution and optimization platform. Speak to a representative today. Request more info, here.
