Tools For Brokers has announced a change in its corporate visual standards. The official presentation of the new corporate style will be held at the upcoming London Summit 2018.
The change of corporate style is associated primarily with a change in the positioning of the company and its perception in the eyes of customers. Next year, Tools For Brokers will be 10 years old. For any company, a decade anniversary is a stage of summing up and entering a new period of development.
During this time, the company has become an international company with a central office in Cyprus. Tools For Brokers’ portfolio of products has been optimised, it has switched to comprehensive offers of service packages and also introduced three innovative products to the market: Brokers’ Business Intelligence, Trade Processor and PAMM. These are designed to boost and simplify brokers’ development.
‘When changing our style, it was important for us to remain recognisable to our customers; Tools For Brokers is a well-known brand with an impeccable reputation. On the other hand, we expect that this new look will give us energy for a new stage of development. The innovations concern all of the company's external and internal communications,’ says Alexey Kutsenko, CEO of Tools For Brokers.
In 2017, Tools For Brokers won nomination for ‘Best Automated Performance Tool’ at the world's largest fintech event, the London Summit, which hosts the most influential information portal, Finance Magnates. Again in 2018 the company has been nominated for this award.
The international branding agency Syndicated Brands, based in Helsinki, has acted as a contractor for Tools For Brokers’ rebranding. The period of transition to the new standards will be gradual, lasting until the end of the first quarter of 2019.