MTP launches new generation of Mobile Apps for Brokers
Monex of Indonesia are first broker to deploy these new mobile trading apps, which are the first to be officially approved by the Indonesian Regulator
As the first fruits of an 18-month Research and Development programme, Mobile Trading Partners (“MTP”) is pleased to announce availability of its new generation of white label mobile apps for brokers.
These new apps are characterised by a specific focus on allowing traders to engage fully with all aspects of the broker’s business through the mobile device. They were developed after extensive market research showed up deep shortcomings in well-known trading apps.
Paul G Smith, CEO of Mobile Trading Partners, had this to say about the problem MTP tried to solve: “If you look at any of the leading trading platforms, their front ends are focussed on trading, and only trading. We emphasise that trading functionality must be complete and flawless, but in 2018 that’s not enough. What do these trading platforms do to make traders loyal to your brokerage? Nothing at all! They provide a great toolset for trading, and create a community that sees brokers as a commodity. Do you really want to be treated as a commodity?”
Feedback from Mainland China, in particular, stated that it was essential that modern apps be more complete than the leading examples. It was unsatisfactory to deliver apps that only do trading. As our researcher told us: “The China market can be more complex, the platform owners need to use different and new ways to attract the traders, their marketing events need to show up and be functional on the Mobile Apps. Generally the Apps need to be comprehensive and ‘busy’, just the same as Chinese users like ‘busy’ websites which include lots of contents and pages and events, they do not like the normal foreign websites which are too simple.” So the same lessons can be applied to Mobile Apps as well as websites – and of course, not only in China.
“Mobile has become the primary means for consumers and professional users to engage with businesses. Asia was first in this, and the rest of the world has followed. In many parts of Asia, people would no longer think of needing a laptop. Brokers need to wise up to this and consider that every aspect of their user’s engagement with their business must be catered for through mobile channels” said Smith.
The first broker to make use of these new generation apps is Monex, the largest FX broker in Indonesia; their new MIFX Mobile apps are now available in the Google and Apple app stores.
Under the banner “Monex - Advancing Your Opportunities” they have entirely re-imagined their very successful business around a mobile-centric customer engagement model, and the result is the first mobile trading app to have been formally approved by the Indonesian Regulator. “MTP is very happy with our working relationship with Monex, their continued feedback has allowed us to deliver apps that demonstrate best practise in this industry and that will serve as an example to other brokers of what can be achieved” said Paul G Smith, CEO of Mobile Trading Partners.
The new generation of MTP mobile apps share these characteristics:
Deep branding, so it’s made clear to users that the app is the broker’s own Integrated client on-boarding and document upload Channels for the broker to communicate marketing direct to the user, such as embedded advertisements “Refer a friend” integrated with lead tracking system Back-end integration with broker’s CRM and sales systems Fully integrated broadcast or targeted push notifications, with an online console and API for sending them Integrated broker-led content, such as news and research, or video channel Chat/email system so the user can communicate directly with the broker at any time Client money management (deposit, withdrawal, statements of account) Comprehensive advanced charts and analytics Full-featured trading functionality Multi-asset, crypto and all FX market instruments supported as standard Compatible with most trading platforms via MTP API and plugins Usage analytics via Google Analytics and other leading analytics platforms
In order to achieve full functionality, deep integration with the broker’s systems will be required. MTP’s professional services team will support that in partnership with the broker and their technical team.
This deep integration does mean that the new generation apps from MTP might not be suitable for the smallest cases of a “broker-in-a-box” - the simpler MTP Trading Apps will continue to be available, and can be deployed at low cost with little or no integration, for those brokers. Those apps include mechanisms for client on-boarding that avoid the need for such deep integration.
All MTP apps are available as white label products, to be published via the broker’s App Store pages as if they are the broker’s own. MTP does not require any branding of it’s own in these apps.
MTP also offers a fully compatible Web Trader, Charts and Analytics, all using the same APIs.
Mobile Trading Partners (“MTP”) is demonstrating the new generation apps at iFXExpo in Hong Kong this week, on booth #4. Paul G Smith of MTP, and Jeffrey Ng of Monex, will present a workshop “Best Practice in Mobile for Brokers” at iFXExpo, at 12.30 on the first day of the show, Wednesday 24th January.
About Mobile Trading Partners
Mobile Trading Partners LLP was founded in 2010. With main offices in Hong Kong and London, our team is based around the world in France, Germany, Ukraine, UK and Hong Kong. We design and deliver mobile apps, web widgets, advanced charting and premium trading UIs for brokers and banks.
We design beautiful highly-performing mobile apps for Android and iOS. Our developers are trained experts, and develop apps using native languages for the best possible performance. Server-based components run on Linux and other leading OS. MTP Web trader, browser based charts including indicators and interactivity, and web widgets are compatible with all desktop and mobile platforms. We have data ingests and servers in London (Equinix LD4), Frankfurt, New York, Singapore, Hong Kong and Tokyo, and customer-facing servers in other locations around the world. Wherever your data comes from or needs to go, we can facilitate the connection. We employ top designers; in-house human interface and graphic design skills help us tune the user interface to fit clients' brand aspirations.
https://mobiletradingpartners.com
info@mobiletradingpartners.com
+44 (0)20 7175 0687