Alex Sherbakov

Kenmore Design founder and CEO Alex Sherbakov combines a dynamic, results-driven leadership style with more than a decade of building advanced financial technology. He is dedicated to helping businesses evolve through practical innovation and modern software.

For over 18 years, Alex has led Kenmore Design’s growth in the global Forex technology space—transforming the company from a web solutions startup into an established fintech provider trusted by brokers and fintech brands worldwide. Under his direction, Kenmore Design has become a leading developer of Forex Retail CRM platforms and Prop Firm CRM Solutions, powering onboarding, compliance, funding, partner management, and client engagement operations for trading firms around the world.

Alex’s entrepreneurial vision and focus on execution have driven the company’s continued expansion into mission-critical brokerage systems and trader-facing technology. His leadership fosters innovation, creativity, and a strong client-focused culture across the Kenmore Design team.

With a background spanning digital product design, software development, and technology investment across financial services, real estate, and energy, Alex has a proven ability to identify opportunities, architect scalable systems, and build high-performing teams that deliver measurable value.

www.kenmoredesign.com