Leading broker XM has unveiled its new refreshed and updated look with the launch of a revamped website, offering traders a more intuitive and enhanced user-experience.
"We are excited to unveil our newly revamped website that we designed with the aim of elevating our clients’ overall experience with XM.” said Group CMO Panos Lamprakos, “XM has exponentially grown to offer a full range of tools and services for traders and this revamp has allowed us to streamline the structure of our website to accommodate these changes. We’ve also doubled its speed and narrowed it down to the most essential pages with easy access to key information, allowing our clients to focus on what matters the most; trading.”
Beyond the refreshed look, traders can enjoy a variety of new features that were imagined and executed by the company’s Product Team who played an integral part in this revamp. “We started this project with a clear mission; to create a website that truly reflects XM’s growth and the improvements we’ve made over the years.” said Dionysios Koklas, Product Manager for the website revamp. “Thanks to everyone’s shared vision and dedication, we’re proud to launch an improved and advanced site that showcases a smoother process and added benefits for all users.”
Clients can now enjoy optimized client journeys, an upgraded Help Centre, and updated forex calculators among many more features.
The company’s visual identity is a big part of its brand that has reached far and wide across the globe as XM grew into one of the most trusted brokers in the world. Reimagining a visual identity that was established over more than a decade required meticulous thinking and tough decision-making that the company carefully treaded throughout the process.
“The refreshed look is intellectual and minimal with a new colour palette, new fonts that enhance readability, and fully customised design elements making every interaction with XM unique and consistent.”, said Lead Web Graphic Designer, Stefanos Tziapras who led the visual revamp with his team. “We’ve kept all the great visual elements that continue to resonate with traders and added a variety of new ones that will allow us to continue building strong connections, today and in the future.”
Traders can rest assured, that they can continue relying on the same superior products, services, and support that have not wavered over the years. This update reflects the company’s success and evolution and reinforces its consistency at providing traders with the best experience possible.
The revamp extends to XM’s Partner website which runs one of the most successful partner and affiliate programs in the industry with some of the highest payouts to over 200,000 partners. The program has proven to offer record-breaking conversion and retention rates thanks to XM’s successful products and earning opportunities beyond simply trading.
XM is indisputably one of the biggest brokers in the industry with a stellar reputation that is backed by over 100 awards and accolades. XM Group is regulated by multiple financial regulatory bodies, ensuring safety of funds and security for over 15 million traders who have chosen XM as their financial provider. This revamp comes ahead of the company’s 15-year celebrations that are planned for 2025.
“This has been a strong year for XM and we are proud of everything we have achieved to continue offering traders an optimal experience. While we end 2024 on a high note, we are confident that in 2025 we will exceed this year’s achievements and continue impressing our traders and the entire industry.”, said Lamprakos.
You can explore the new XM website and discover the perks and benefits of trading with a global broker.