Surfing the internet from the comfort of your couch or when you commute to work could cause you receive a lot of information about products that promise to change your way of life. However, people don’t use the internet just for purchasing products, but also to learn news from around the world. Readers of financial news are being targeted by advertisers who want to promote financial services.
Some of the most regular ads that a reader of financial news can come across, when surfing the web, are the ones about online trading platforms. In the last 25 years, brick-and-mortar brokerage firms seem to be facing rising competition from online trading platforms. In 1994, “WealthWeb” became a pioneer as the first online stock trading platform. Since then, things have come a long way with technological developments allowing a large part of the global population to have access to online services, such as online trading. The role of the traditional stockbroker seems to be getting weaker day by day.
What are the benefits of online trading?
Online trading platforms have changed the ways we trade in recent years. Although generally the business of online trading does not involve direct face to face contact with the client, each day more and more investors are using online trading platforms for their investment plans, rather than traditional methods of trading. Both types of trading have advantages, and deciding which one to choose comes down to a careful consideration of the features and benefits that each one can offer. In this article, we are going to list some of the benefits, that we believe exist for online trading.
Lower costs
Using online platforms to trade can mean much lower costs for clients, compared with using traditional brokerage firms, who may charge high transaction costs and fees in order to cover their operating expenses. An online trading platform can have much lower operating costs which means that clients may benefit from that.
Online Tools
Most of the time, using an online trading platform means that you gain access to a series of online tools which could play an important role in your investing plans. Online tools can include for example; ‘Trading Signals’ or ‘Price Alerts’ which enable a client to be immediately informed about market events or significant market movements as a result of an event. Another tool is for example a ‘market manager’ which allow clients to have full control of their instrument watch-list and sentiment trader tools, thereby enabling them to review an array of current sentiment levels (the feeling or tone of the market) on multiple instruments. Such online trading tools could be a part of your arsenal when you plan a new investment strategy.
Middlemen Are Put Aside
As it has been mentioned earlier in the article, online trading platforms are affecting the role of the traditional stockbroker. Clients are able to open an account on the platform that they prefer and start trading, without the need of a middleman. Most online trading platforms are offering their clients “Demo” accounts, where clients can trade with virtual funds rather than real funds. All that the client need to do is register with an authorised and regulated online trading broker, where he or she is able to have a firsthand experience of how online trading works.
Speed and control
The old ways of trading required that clients should be in constant communication with their broker. Especially in times when broadband internet connections were not available to the public, traders had to spend a lot of time on the phone to make a successful transaction. In recent years, technology has shaped a new trading environment. Clients can monitor their investments in real-time, sitting on the couch or when travelling abroad. Clients can also receive valuable information about trading strategies, market analysis and technical analysis to help plan their investment strategy accordingly. Using their mobile devices such as laptops, tablets and cell phones, the modern trader can react much faster to the market’s fluctuations than any time in the past.
Trading Forex and CFDs, which are leveraged products, are high risk investments and puts your capital at risk. You may sustain a loss of some or all of your invested capital. Only speculate with money you can afford to lose.