Asia, November 1st, 2019 - The 21st and 31st of October marked the end of the first stage on ATFX Connect's global media tour. Head of Operations, Matthew Porter and Senior Sales Head Marc Taylor stopped in Shanghai China, Taiwan China, and Malaysia. Over ten days, Matt and Marc met with over twelve significant tier 1 business and finance editors to introduce ATFX’s new business, ATFX Connect.
ATFX a leading online FX/CFD broker announced its new institutional desk offering in September. ATFX Connect is specifically aimed at professional clients. The company recently created an additional layer in order to cater to a different type of demographic within financial services.
Matt and Marc visited Asia for a series of one-on-one interviews, roundtable sessions, as well as video interviews. The different media outlets included FX678, International Financial News, Tencent, FX168 of China, MoneyDJ, Smart Magazine of Taiwan China, SingChew Daily, and Universal Entrepreneur Magazine of Malaysia.
With a large percentage of the world’s population residing in Asia, it was a natural progression for ATFX to expand their FX offering in this region, from a “retail only broker”, to a recognised and distinguished Fintech company catering for HNWs, asset managers, family offices, and broker to broker. The questions asked at the interview honed in on ATFX Connect’s ambitions to expand into the Asian market.
A range of topics was explored during interviews on the media tour, this included how ATFX planned to step into the institutional space, the investment behind developing a new product as well as the technology used, how ATFX Connect stands out in the market, and an insight into what the next generation of execution services look like, and the future of institutional business in China.
The first stop of ATFX Connect global media tour was a huge success and a testament to our unique relationship with media outlets in Asia. The journey also continued to cement our excellent reputation around the world as a trusted provider of industry-leading market analysis. The media tour is currently planned to continue through to the start of next year.
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