Arif Ahmad Alexander is the Co-Founder and Managing Partner of Scandinavian Capital Markets, Sweden's first ECN-STP broker. Passionate about the FX and financial markets, Arif co-launched the Forex Valhalla Initiative in 2018 with key industry leaders and influencers with the aim to change the paradigm in the Forex industry and setting a new standard. Arif has more than 15 years experience in the financial markets and started his career at the floor of CNBC's London headquarters where he cultivated a deep passion for the financial markets. He brought this passion to Scandinavian Capital Markets where he is currently responsible for the company's global growth and expansion. He is an avid learner, dreamer, explorer and lover of books.