Justin Gilmore is a co-founder and the Chief Commercial Officer of Shift Forex. Justin brings a deep knowledge of FX markets from an institutional and retail perspective, as well as extensive sales process and marketing expertise.
At Shift, Justin enables clients to more effectively leverage their CRM, increase conversions at each stage of the marketing-sales cycle, and integrate new products and services. He trains sales teams on compliance and sales tactics; and advises sales organizations on hiring, pay structure, and incentives. As a technology and liquidity expert, he advises brokerages on prime brokers, liquidity providers, reporting, and integration of supporting technologies. More recently, Justin has begun working with late-stage firms on valuation and other factors involved in successfully exiting a forex business. Prior to founding Shift Forex, Justin was with FXCM, where he led an international sales team; sold liquidity to banks, brokers, and individual investors; developed strategies based on proprietary customer trading data, and helped build dbFX’s IB and Money Manager offerings.