Jonathan is the founder of Tradeo, an innovative global social trading network connecting traders and investors. Tradeo launched in beta in June 2011 and officially launched in April 2012. Jonathan began his entrepreneurial career at the age of 16 by founding a web hosting company called TipTip.co.il. Two years later he became CTO of Finexo.com (previously FXUC), a forex broker dedicated to serving the customer. In 2006 Jonathan joined the Israeli Defense Forces Intelligence Corps where he remained for five years. During this time, Jonathan founded and managed a classified intelligence innovation team. In 2010 Jonathan won the IDF Intelligence Major-General Innovation Award.