Charlie began his career working for Added Value, Europe's leading marketing consultancy, as a copywriter and account manager for blue chip clients such as British Airways, Shell UK Ltd and Guinness. Later he worked as a freelance marketing consultant. Over the last decade Charlie has worked for a wide range of technology companies, marketing hardware, software and IT services across EMEA. Charlie is a Member of the Chartered Institute of Marketing, CIM Chartered Marketer and certified gamification designer. In 2013 Charlie joined Ariel Communications as Marketing Manager.